Service & Parts Pathway
Session 1
Monday, Dec. 9, 12-1:30pm
Return to the Peak of Service Success & Stay There
With Valerie Ziebron
*This course is eligible for 2025 Continuous Certification credit.
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Your team has been climbing the mountain of service success to become an A-Level Shop. It may have even arrived at the peak. But you often find yourself slipping back down. Different positions in the dealership struggle with their role in keeping the department in the lead. Certain elements hold you back.
You’re not alone. The climb is difficult, and staying on top is even more challenging.
Last year, veteran service trainer Valerie Ziebron compiled “The A-List” of best practices based on feedback from marine professionals across North America. Join her this year as she takes you through each department’s role in service success and gives you the updated factors that will keep you at the top of the list.
The premium service success that A-Level shops maintain attract the best customers, talent and manufacturers. It’s not about spending more money, working longer hours or being the biggest. Attend this session to focus your priorities on what will give you real, lasting A-Level results.
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Discover how to master lead management by balancing lead response time with rich customer engagements
Learn techniques to harness the power of automation, AI-enhanced email writing, and video tools to boost your marketing and closing effectiveness
And pick-up strategies to enhance the entire customer journey, making every touchpoint an opportunity to impress and engage.
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Valerie Ziebron, industry expert and renowned speaker, founded VRZ Consulting in 1989. With a wealth of experience and a focus on "Golden Nugget Best Practices," she has guided countless marine businesses, both large and small, to boost CSI, profitability, and job satisfaction. Valerie's extensive track record includes delivering thousands of presentations aimed at helping dealerships and OEM partners transition from reactive to proactive approaches for lasting profitability.