Boating’s Only Event Focused on Dealer Success.
World-class education. Incredible vendors. Unmatched networking opportunities. At Dealer Week, everything is built to prepare you for success in the year ahead.
Dec. 6-9, 2026
Tampa Convention Center
Tampa, Florida
The New Fundamentals
Dealer Week 2026 brings new sessions, new speakers and new ideas on The New Fundamentals. This year’s education is centered around the foundations of modern dealership success: AI adoption, rising customer expectations, and operational efficiency.
AI, Customers & Efficiency
Discounted Hotel Rates
Get the best rate on hotel rooms for your team
Save on travel expenses by reserving your hotel rooms early through MRAA’s event discount - while supply lasts!
Interested in Exhibiting?
Limited space is available for exhibitors at Dealer Week, be sure to connect with MRAA team soon to secure your booth.
Join Your Industry Association
Join MRAA today to unlock exclusive savings on Dealer Week registration. Members save hundreds on the full conference experience — including in person, online, and bundled packages.
Fueling Dealer Success
