Friday, Dec. 6

8 a.m. - 5 p.m. | Expo Hall Preparation & Targeted Booth Move In. (Closed to public)

Saturday, Dec. 7

8 a.m. - 5 p.m. | Targeted Booth Move In. (Closed to public)

Sunday, Dec. 8

8 a.m. - 5 p.m. | General Exhibit Booth Move In

9 a.m. - 3:30 p.m. | Service Management Special Event

3 - 4 p.m. | Young Leaders Advisory Council (YLAC) Meeting

3:30 - 5 p.m. | First Time Attendee Orientation

First time at Dealer Week? Welcome! This session will walk you through how to get the most out of your experience.

5 - 7 p.m. | Welcome Reception at the Rosen Plaza

All attendees and exhibitors are invited to partake in drinks and appetizers in this opening event of the conference.

Monday, Dec. 9

8 a.m. | Coffee Available Near Ballroom

8:30 - 10 a.m. | Opening Ceremony and Keynote Presentation

Join us as we kick off Dealer Week 2024 with a presentation from Marcus Sheridan on “How to Attract Endless Customers.”

Opening Ceremony Powered By

10 - 10:30 a.m. | Gold Member Headshots

MRAA Gold Members, as a special benefit, we will be capturing free headshots at various times during the conference. Stop by the MRAA Solutions Center to get yours.

10:15 - 12:15 p.m. | Expo Exploration

With a record number of booths (including 50 first-time exhibitors) there are lots of partners to meet with in the largest Expo Hall in Dealer Week history.

11 a.m. - 12:30 p.m. | Lunch in Expo Hall

Lunch is included with your registration for all attendees and exhibitors.

12 - 1:30 p.m. | Educational Pathways Session 1

Leadership Pathway

Lead Your Team by Uniting Them Around a Common Goal

Speaker: Jordon Schoolmeester

Marketing Pathway

Presented by RBFF

Craft a Killer Marketing Budget to Turbocharge Your Sales

Speaker: Sara Hey

Sales & F&I Pathway

Sell More Boats by Balancing Lead Response Speed & Substance

Speaker: Bob McCann

Service & Parts Pathway

Return to the Peak of Service Success & Stay There

Speaker: Valerie Ziebron

*This course is eligible for 2025 Continuous Certification credit.

1:30 - 3 p.m. | Expo Exploration

3 - 4:30 p.m. | Educational Pathways Session 2

Leadership Pathway

Is It the Market or Me? Sort Fact from Fiction in a Tough Environment

Speaker: Pat Kennedy

Marketing Pathway

Presented by RBFF

The AI Advantage: 7 Practical Ways to Explode Marketing, Increase Sales & Win Trust

Speaker: Marcus Sheridan

Sales & F&I Pathway

Drive Up Profits by Benchmarking Your F&I Performance

Speaker: Dom Zappia

Service & Parts Pathway

Maximize CX & Create Stability by Strengthening Your Store

Speaker: Luke Yehlen

4:30 - 6 p.m. | Networking Reception

6:30 - 8:30 p.m. | BoatPAC Reception

To attend this reception, you must be prior approved. Visit the MRAA Solutions Center to learn more about BoatPAC.

Tuesday, Dec. 10

6:30 a.m. | Dealer Week Fun Run - Start at Rosen Plaza Lobby

7:45 a.m. | Expo Hall Open with Coffee

8:30 - 10 a.m. | Educational Pathways Session 3

Leadership Pathway

The Name of the Game is Revenue Diversification

Speaker: Max Materne & Sam Dantzler

Marketing Pathway

Presented by RBFF

Transform Your Marketing Message from Boring to Truly Remarkable

Speaker: Eric Keiles

Sales & F&I Pathway

Create Masterful Conversations that Close More Sales

Speaker: Marcus Sheridan

Service & Parts Pathway

4 Innovative Ways to Put Your Parts Department in the Lead

Speaker: Pat Weekley

10 - 10:30 a.m. | Gold Member Headshots

10 - 11:30 a.m. | Expo Exploration

11:30 - 12:15 p.m. | Sponsored Sessions

Leadership Pathway

Navigating the Future Workforce

Soundings Trade Only

Marketing Pathway

Presented by RBFF

Roundtable Discussions

Sales & F&I Pathway

Solve the Problems Keeping You from F&I Wins

Brunswick Financial Services

Service & Parts Pathway

Relieve Point-of-Sale Pain and Gain Customer Loyalty

Dealer Pay

12:30 - 2 p.m. | Awards Luncheon. Expo Hall CLOSED.

2 - 3 p.m. | Expo Exploration

3 - 4:30 p.m. | Educational Pathways Session 5

Leadership Pathway

Protect Your Dealership from the Growing Cyber Security Threat

Speaker: Robert Siciliano

Marketing Pathway

Presented by RBFF

Create & Capitalize on Raving Fan Advocates with Community-Based Marketing

Speaker: Jonathan Dawson

Sales & F&I Pathway

Differentiate Your Dealership to Win More Deals

Speaker: Eric Keiles

Service & Parts Pathway

Grow Your Bottom Line by Mastering Offseason Scheduling

Speaker: Max Materne

4:30 - 6 p.m. | Networking Reception

7 - 10 p.m. | Industry Celebration

Made possible by KICKER Marine Audio, this annual tradition is open to all attendees and exhibitors. Click the link to learn more about this year’s theme.