Who doesn’t want “endless customers”? And yet, that sounds like a fairy tale.

Not only are economic conditions impacting customer behavior, but new technologies and platforms are unveiled every day.

Keeping you up at night are questions like:

• How do we evolve our business model to fit the demands of a dramatically more informed, less patient and more digital customer?

• How can we establish our brand and business as the voice of trust in our space, while connecting deeper with potential customers and standing out above the noise?

Well, you asked, and we’re here to deliver the answers. Best-selling author, speaker and veteran marine industry educator Marcus Sheridan will provide clear frameworks and the tools to apply them in your business. In doing so, you’ll not only be able to adapt to today’s buyer, but also to create more business opportunities than ever before.

• Understand how to evolve sales and marketing to meet the expectations of modern digital customers

• Discover the very specific types of content today’s buyers demand to see

• Learn about the role visual media will play in the boat buying process moving forward

• Gain insight into boat buyers’ demands for more of a “seller-free” sales experience

• Uncover the role AI will play moving forward — and what’s needed to embrace a culture of AI

Marcus Sheridan is a globally recognized communication expert, bestselling author, and captivating keynote speaker specializing in Transformational Communication. With over two decades of industry experience, Marcus has mastered the art of connecting, engaging, and influencing individuals and organizations. His expertise spans the topics of sales, leadership, marketing, AI, personal development, and trust.

Starting his journey after college, he is an entrepreneurial success story. Marcus founded a business that grew into the world's most-trafficked swimming pool company, revolutionizing effective communication in the business landscape. He ignited the They Ask, You Answer movement, empowering businesses to embrace transparency in their marketing and communications. His bestselling book, They Ask, You Answer, has sold over 100,000 copies, and has been translated into several languages. As a dynamic speaker, Marcus engages audiences worldwide, and is known for his real-time interactions that transcend norms, resulting in memorable presentations every time.

Featured in renowned media outlets such as The New York Times and Forbes, Marcus solidifies his role as a trailblazer in communication. His clients include recognizable brands such as Whirlpool, Discover, Bass Pro Shops, Cisco, Microsoft, and many more.