There may be no other time in history when your dealership has been rife with so much change. 

Permanent adjustments in consumer behavior, generational shifts, a rapidly transforming technological landscape and unpredictable economic conditions present extraordinary challenges for businesses across sectors and geographies. 

Against the already volatile backdrop, the average consumer has never had more sources of information to inform their purchase or more choices of where and how they buy. The result is that competitors are vying more fiercely than ever for their slice of a shrinking consumer spending pie. 

So, how can your marine retail business prevail? How can you dramatically outperform your competitors? How can up your game without having to up your budget? Very simply, how can you win? 

Based on research from his most recent book, Resurrecting Retail, globally renowned business futurist Doug Stephens will share a simple, yet profound strategy framework that enables companies and brands to cut through the chaos in their market, optimize sales and profit, forge radical consumer loyalty and achieve uncontested dominance in their category. 

• Gain clear understanding of the key economic, technological and consumer shifts that are impacting the marine retail market 

• Discover vivid examples of businesses employing this groundbreaking approach to win in their respective categories 

• Pick-up a straightforward and immediately practical model with which to improve your business strategy and sales tactics 

Doug Stephens has been called “the futurist that futurists follow”. As one of the world’s foremost business futurists and retail industry experts, he decodes the forces reshaping commerce and translates them into strategic advantage. As the founder and CEO of Retail Prophet, Stephens is the go-to authority for global brands like IKEA, Nike, Coca Cola, and Louis Vuitton. His dynamic keynotes don't just explore business transformation; they reveal the surprising competitive advantages waiting for organizations bold enough to reimagine their future in this era of unprecedented disruption.

Stephens is an internationally bestselling author of three books on the future of consumerism including his most recent, Resurrecting Retail: The Future of Business in a Post-Pandemic World. His insights provide a roadmap for businesses seeking to thrive amid radical shifts in technology, consumer behaviour, and competitive landscapes.

Stephens’ unique perspectives on trends in economics, technology, and consumer behaviour have made him a sought-after voice in leading global publications and media outlets, with features in The New York Times, The Wall Street Journal, and Fast Company, and on the BBC and CBC. He also sits on multiple corporate and academic advisory boards, including the David Sobey Centre for Innovation in Retail at St. Mary's University.

As one of the world’s most sought-after business speakers, Stephens offers an ever-evolving array of cutting edge and compelling topics, suitable for any business audience.