Imagine for a moment what it would be like if your sales team learned how to hypnotize your clients into doing whatever they wanted, so that they would buy everything they were offered … Wouldn’t that be amazing?

Well, as amazing as that sounds, it would also be really weird and more importantly – it would also be terribly immoral, disturbingly unethical, and very illegal! So, for lots of reasons, that’s NOT what this session will be about!

What it will be about is helping your team develop a proactive, empathy-based sales approach that actually prevents objections, so you and your team don’t have to overcome them. 

In this entertaining, innovative and insightful session, Jonathan Dawson, who created Sellchology, will introduce you to the psychology behind selling. Whether you’re interacting with the customer on the phone, online, or in person, you will leave with a clear blueprint and simple-to-use method for identifying the most common objections, and consistently and proactively addressing them.

The end result? You and your team can sell more boats, at higher margins and with quicker sales timelines. If all that sounds too good to be true, come and see for yourself. Who knows, you may leave hypnotized by this presentation!

• Gain the five-step process for becoming a proactive sales professional

• Learn how to implement a simple-to-use, easy-to-understand method for uncovering buyer motivations

• And discover how to close more sales using customer-centric psychology.

Jonathan Dawson is a dealership consultant, sales trainer, author, speaker and coach. He helps teams improve sales, reduce turnover and adopt effective marketing strategies, and implement effective leadership practices.

Having been in thousands of dealerships across the country, Jonathan’s goal is to help dealership teams learn how to out-experience their competition by creating a unique culture. This approach is a combination of customer-focused selling, community-driven marketing and people-focused leadership.

His core teaching philosophy is known as Sellchology® - Selling through Psychology. This approach focuses on understanding buying behavior and why some sales approaches are more effective than others.

In addition to consulting with dealers, Jonathan frequently speaks at conferences, state association events and 20 group meetings. He is known for his conversational teaching style and a commonsense approach.