You are feeling a steady rise in pressure to bring in new leads, as they become harder to find. The challenge of turning those leads into customers only notches up the tension.

While attracting new leads is always important, what if there was a better, less expensive way to increase sales? One that gave you and your sales team more return on their investment of time and effort?

We’re talking, of course, about increasing your dealership’s closing ratio. The typical closing rate for retail sales of high-ticket items is less than 20 percent.

That’s right. Fewer than one out of every five qualified buyers complete a deal for a new watercraft. If you successfully improved that number from 20 percent to nearly 40 percent, guess what? You could drive your profits higher without spending any more money on marketing or advertising.

Enter sales and marketing expert Eric Keiles. During his session, you’ll learn how to close more deals by using differentiation and storytelling. He will help you position your dealership as the optimum choice to customers and answer the tough question: “Why should I do business with your dealership?”

By the end, you’ll have everything you need to build an arsenal of differentiators that your sales team can leverage to address prospective buyers’ common pains and problems, so you can move the deal across the goal line. Applying this no-cost concept to your current sales process will drive close rate up, boosting revenue and profit.

• Gain a deeper understanding of the most commonly heard customer pains and problems

• Discover how to develop “remarkables” to effectively address those pain points

• Learn how to sell better through differentiation and storytelling

• And pick-up a technique to track closing rates.

In his 30+ year journey through the entrepreneurial world, he’s (almost) seen it all.  After creating eight different businesses and helping hundreds of sales and marketing clients, Eric now helps business leaders get what they want out of their businesses via speaking, writing, coaching and sharing his experiences.

Eric founded Square 2 Marketing, a digital marketing agency. He’s a leading sales and marketing strategist focused on helping clients with differentiation through his unique ALCHEMYZE methodology. The end result is revamping your company’s story so prospects say “these folks are the obvious choice to do business with!”