As a salesperson and sales department leader, you believe you are a great communicator. You have worked on skills to greet, connect, sell, and lead. Yet building trust with customers – a critical outcome – can be challenging to master, especially when trying to be an authority on the products you represent.

Sometimes you struggle to find the right words to handle doubts and concerns that your customers describe or, even worse, don’t verbalize at all. You and your team want to earn a prospect’s trust, ask questions that get to the core of their worries and objections, overcome them with ease, and win every time. But that often isn’t reality. Especially with today’s consumers.

That’s why mastering sales conversations is transformative for marine retailers. Join Dealer Week keynote speaker, author and consultant Marcus Sheridan for an education experience packed with actionable insights, real-life sales scenarios, and practical takeaways that will inspire and equip you and your sales team to become the communicators you were all meant to be.

During this session, you’ll learn four fundamental principles of transformative sales communication, based on Marcus’ upcoming book. His engaging style, combined with his passion for creating change, will ensure you walk away not only informed and inspired to apply what you’ve learned, but armed with the tools to win more sales in any market.

• Discover how to respond to any prospect concern or doubt with confidence and trust-building techniques

• Learn to identify potential issues before sales meetings and address them proactively

• Master the ability to distinguish between effective and ineffective questions to enhance discovery and understanding

• Gain insight into achieving trusted advisor status through deeper discovery questions

• Understand how to build immediate trust and authority through powerful verbal and non-verbal communication skills

• And uncover how to manifest a presence that stands out to your prospects and earns you respect as a sales professional.

Marcus Sheridan is a globally recognized communication expert, bestselling author, and captivating keynote speaker specializing in Transformational Communication. With over two decades of industry experience, Marcus has mastered the art of connecting, engaging, and influencing individuals and organizations. His expertise spans the topics of sales, leadership, marketing, AI, personal development, and trust.

Starting his journey after college, he is an entrepreneurial success story. Marcus founded a business that grew into the world's most-trafficked swimming pool company, revolutionizing effective communication in the business landscape. He ignited the They Ask, You Answer movement, empowering businesses to embrace transparency in their marketing and communications. His bestselling book, They Ask, You Answer, has sold over 100,000 copies, and has been translated into several languages. As a dynamic speaker, Marcus engages audiences worldwide, and is known for his real-time interactions that transcend norms, resulting in memorable presentations every time.

Featured in renowned media outlets such as The New York Times and Forbes, Marcus solidifies his role as a trailblazer in communication. His clients include recognizable brands such as Whirlpool, Discover, Bass Pro Shops, Cisco, Microsoft, and many more.