The lead came in, and you are ecstatic with just how quickly your team responded. But was the response delightful for the customer? 

In today's fast-paced digital landscape, you face the dual challenge of responding promptly while delivering a shopping experience that sets you apart from the competition. Shorter response times can't come at the expense of customer satisfaction, especially today when shoppers have a wide selection of inventory to choose from.

Join us for an advanced session led by industry expert and seasoned educator Bob McCann. You’ll discover how to leverage automation, enhance your emails with artificial intelligence, and incorporate video to create lasting impressions and build strong customer relationships that lead to sales.

By the end of this hands-on workshop, you’ll have the tools, knowledge and insight to take your customer communications to the next level, while boosting your sales productivity and performance.

• Discover how to master lead management by balancing lead response time with rich customer engagements

• Learn techniques to harness the power of automation, AI-enhanced email writing, and video tools to boost your marketing and closing effectiveness

• And pick-up strategies to enhance the entire customer journey, making every touchpoint an opportunity to impress and engage.

Bob McCann, MRAA’s Lead Certification Consultant, is also an industry known marketer, innovative business development specialist and professional educator. He is the author of the nationally recognized e-business sales method known as TIPS (Traffic, Interactive Website, Process, Sales). Bob, having spent more than 23 years in the business and co-founded Channel Blade Technologies and, oversaw a diverse portfolio of web-based training platforms, piloted retail consulting operations and was a key player in the development of platforms such as TIPS and FootSteps.