Imagine for a moment what would happen to your business if everyone who purchased from you became a marketer for you – a walking, talking billboard for your business.

Shouldn’t that be the case? Shouldn’t your next client come from one of your last clients? In fact, when asked, the majority of business owners and operators understand and still believe that the best form of advertising is “word of mouth,” and yet, many confess that they don’t have nearly the repeats and referrals they think they should.

Some attempt to solve this by throwing money at the problem, buying more ad space here and there. But does that solve the problem? And if so, which ads worked or didn’t work? How do you know? Too many retailers waste money on advertising and marketing, and yet feel trapped by it.

The alternative is community-based marketing. In this practical, tactical session from dealership consultant, trainer and coach Jonathan Dawson, you will learn how to generate leads, cultivate relationships, drive traffic, and covert sales through low-cost and no-cost community campaigns.

Prepare to witness real-life examples of how this method of marketing creates strategic cross-promotional campaigns with local businesses, including: restaurants, supply shops, tackle-bait stores, truck dealerships, and many more. By the end, your team will be armed with proven strategies for generating more referral leads, video testimonials and online reviews than ever before.

Your greatest marketing leverage should be your people and the experience they deliver. This session will equip you with examples and methods to help you out-experience your competition and create raving fan advocates.

• Discover the 4 levels of marketing, and how to move through them

• Master the 4-step method for creating referrals, introductions and endorsements

• And unlock the power of the client experience to create raving fan advocates

Jonathan Dawson is a dealership consultant, sales trainer, author, speaker and coach. He helps teams improve sales, reduce turnover and adopt effective marketing strategies, and implement effective leadership practices.

Having been in thousands of dealerships across the country, Jonathan’s goal is to help dealership teams learn how to out-experience their competition by creating a unique culture. This approach is a combination of customer-focused selling, community-driven marketing and people-focused leadership.

His core teaching philosophy is known as Sellchology® - Selling through Psychology. This approach focuses on understanding buying behavior and why some sales approaches are more effective than others.

In addition to consulting with dealers, Jonathan frequently speaks at conferences, state association events and 20 group meetings. He is known for his conversational teaching style and a commonsense approach.