Marketing Pathway

Session 6

Wednesday, Dec. 11, 8:30-10am

Fix the Leaky Bucket: 3 Systems to Stop Missing Marketing Opportunities

With Danny Decker

  • You never want to miss marketing opportunities, but it feels particularly urgent to get it right now.

    The industry has shifted once again. Interest rates have risen, and many buyers have become more budget conscious. You know from your team’s first-hand experience: Closing the deal has become more challenging.

    That means you can't afford to miss-out on golden opportunities to generate leads and buyers. In this extremely practical session with highly rated marketing expert Danny Decker, you will learn how to create and implement marketing systems that maximize your marketing opportunities so you can grow your business.

    Specifically, you will learn a proven approach to email marketing, re-targeting campaigns, and segment-based marketing that will enable you to nurture leads, buyers, and referral sources. You will discover how to intelligently target leads, buyers, and referral sources with specific messages rather than sending everyone the same generic email blasts. Finally, you will gain an understanding of how to combine segmented email marketing with targeted social media campaigns so that you are reaching your leads and your past customers through a variety of marketing channels.

    These systems will help you to make the most of every single opportunity, giving you confidence that you’re spending your marketing dollars more effectively than ever before.

    • Discover how to recognize marketing & sales opportunities that you may have missed

    • Understand the critical role email marketing plays in nurturing leads and buyers

    • Learn to identify opportunities for re-targeting & segment-based marketing campaigns

    • And create an Action Plan to apply these strategies for immediate impact.