No dealership wants to get into a discounting or bidding war to win a deal. You want the premium price for the premium product, no matter what the market conditions.

How can you achieve that? Through differentiation and storytelling, according to marketing and sales guru Eric Keiles.

You’ve heard the typical answers to the age-old question: Why should I do business with your dealership?

• “We have the best people.”

• “We’ve been around the longest.”

• “We are family owned and operated.”

While they may be accurate, they don’t do enough to differentiate you. And if the prospect sees all dealerships as basically the same, which one do they buy from? That’s right. The cheapest one. 

Join Eric for this fun, interesting and impactful session where you’ll gain a proven process to “alchemyze” your marketing message and use it to prepare to take action when you return to the dealership.

Alchemy is the medieval “science” of turning lead into gold. In this case, you’ll learn how to turn your boring marketing message into one that sets you apart, motivating prospects to select your dealership as the obvious choice and allowing you to compete on value, not price.

• Discover how to identify the perfect client you want to attract more of

• Learn to capture their pains and problems when purchasing watercraft and match them to solutions

• Gain the keys to “alchemyzing” those solutions, including building differentiators and summarizing the solution

• And pick-up tactics for creating a new “Big Story” to emotionally connect with your buyers.

In his 30+ year journey through the entrepreneurial world, he’s (almost) seen it all.  After creating eight different businesses and helping hundreds of sales and marketing clients, Eric now helps business leaders get what they want out of their businesses via speaking, writing, coaching and sharing his experiences.

Eric founded Square 2 Marketing, a digital marketing agency.  He’s a leading sales and marketing strategist focused on helping clients with differentiation through his unique ALCHEMYZE methodology.  The end result is revamping your company’s story so prospects say “these folks are the obvious choice to do business with!”