Marketing trends, technologies and buzz words seem to change every day. It’s often not clear whether the latest trend is immediately relevant to your dealership and its marketing and sales success. And who can afford to change for the sake of change?

When it comes to Artificial Intelligence (AI), however, there is no question. This new development is a transformative force with the potential to revolutionize marketing and sales throughout the marine industry.

Enter marketing, sales and customer experience guru Marcus Sheridan, with a forward-thinking session to arm you with what you need to begin capturing the immense possibilities that AI offers your dealership.

Prepare to gain seven actionable strategies that your dealership can immediately implement to harness the power of AI in your marketing efforts. The goal? To drive business growth, enhance customer engagement, and become the trusted authority in your field.

From personalized marketing to content ideation and production, and from customer service automation to data-driven decision-making, you’ll pick-up tactics to use across a broad spectrum of AI applications. Additionally, he will address the ethical considerations of AI use and demonstrate how to maintain the "human" element of your brand while embracing this technology.

No matter how tech savvy you are, you will leave with a clear understanding of how to use AI responsibly and effectively to increase sales, improve customer relationships, and grow your dealership that you can apply immediately upon your return from Dealer Week.

• Understand the future trajectory of AI and its implications for your business

• Recognize the importance of becoming “AI-friendly” and familiarize yourself with AI's practical applications in your dealership

• Identify specific ways to integrate AI into day-to-day marketing and sales activities, including content creation and idea generation

• Learn to use AI to enhance the customer experience online, leading to increased leads and revenue

• And discover how to address ethical considerations and maintain the human touch while leveraging AI technology.

Marcus Sheridan is a globally recognized communication expert, bestselling author, and captivating keynote speaker specializing in Transformational Communication. With over two decades of industry experience, Marcus has mastered the art of connecting, engaging, and influencing individuals and organizations. His expertise spans the topics of sales, leadership, marketing, AI, personal development, and trust.

Starting his journey after college, he is an entrepreneurial success story. Marcus founded a business that grew into the world's most-trafficked swimming pool company, revolutionizing effective communication in the business landscape. He ignited the They Ask, You Answer movement, empowering businesses to embrace transparency in their marketing and communications. His bestselling book, They Ask, You Answer, has sold over 100,000 copies, and has been translated into several languages. As a dynamic speaker, Marcus engages audiences worldwide, and is known for his real-time interactions that transcend norms, resulting in memorable presentations every time.

Featured in renowned media outlets such as The New York Times and Forbes, Marcus solidifies his role as a trailblazer in communication. His clients include recognizable brands such as Whirlpool, Discover, Bass Pro Shops, Cisco, Microsoft, and many more.