You’re not satisfied with average sales results now and you don’t expect that to change in the year ahead.

Therefore, you need a marketing plan that is anything but average … one that outperforms in delivering leads that your team can transform into sales.

Given all the changes taking place in digital marketing, consumer behavior, and the marine market, what should that plan look like? More importantly, can you afford it?

Join this session with dealership trainer and consultant Sara Hey for answers, including real-life examples of dealerships that turbocharged their sales by making every marketing dollar count. Under Sara’s guidance, you’ll learn how to make your budget work harder for you by crafting a marketing plan that will pack a punch. Forget cookie-cutter approaches. This is all about developing personalized strategies that drive real results.

By the end of this session, you'll walk away with a custom marketing budget that is tailored to your dealership's goals. You’ll be armed with practical tips and actionable strategies that will revitalize your marketing approach and drive serious sales growth.

• Understand how to choose the right marketing channels to reach your customers

• Gain techniques for maximizing the buying power of your most powerful customers

• Discover how to team up with manufacturers to take your marketing efforts to the next level

• And learn how to create a marketing budget that generates leads and speaks directly to your customers.

Sara Hey, president of business development for Bob Clements International, has never met a Diet Coke or a stage she didn’t like.  

 Sara’s journey working with dealerships started when she was young by providing child labor packing VHS training tapes for dealers across the country. In college, she studied psychology, which has been a huge benefit working in her family’s business as well as with family-owned dealerships over the last 10+ years. Now, Sara is supercharging dealers' marketing efforts by understanding their customers, crafting actionable plans, and creating marketing emails that actually convert.

Sara takes the knowledge she has gained throughout her career to speak at national conferences and work with both manufacturers and dealers to achieve success.