You’re feeling the pain of inventory excesses coupled with margin compression. And it can be crippling, if you let it.

The solution is to turn your focus and energy to taking advantage of sometimes hidden areas of opportunity. By maximizing every customer engagement, while simultaneously locking your customers into returning to the selling dealership, you gain the increased profitability and customer retention you need to outperform the market.

The keys to this financial turnaround can be found in three dealership departments – Service, Parts and F&I – which often take a backseat to new unit sales in the eyes of dealership leaders and in their company cultures.

This powerhouse session from two of Dealer Week’s most highly rated trainers – Sam Dantzler and Max Materne – will change all that. Together, Max and Sam will give you the tools to elevate the strategic importance of these departments. They will highlight how parts, service and F&I can significantly enhance value and unify overall dealership operations, while also arming you with real-world examples, best practices and tools to guide your execution. By integrating these three departments into your dealership’s core strategy, you can drive profitability, improve customer satisfaction, and create a cohesive, efficient operation.

You’ll gain practical tactics for setting up service, parts and F&I to do more to support sales efforts, create cross-departmental synergies, and contribute to a seamless customer experience, including a simple and effective system for selling Priority Maintenance Plans.

By fostering collaboration and communication between departments, you can create a unified approach that maximizes the potential of your dealership. This holistic strategy ensures that every part of your dealership is working together toward common goals, resulting in a more robust and resilient business.

• Understand the strategic importance of service, parts and F&I in the dealership ecosystem

• Gain actionable tactics for optimizing the operations of these departments to drive profitability and customer satisfaction

• Develop strategies to integrate service, parts and F&I into core dealership operations

• Pick-up a simple system for selling Priority Maintenance Plans, including history, structure, pricing, retention, and accountability

• And discover how to foster a collaborative culture that values and leverages the contributions of all departments.

Max Materne, a seasoned consultant with Garage Composites, has a proven track record of driving profitability and operational excellence in the marine industry. He founded and built an award-winning, multi-site motorcycle and scooter dealership, which he successfully sold in 2019. Since 2016, Max has worked with over 300 dealerships across the marine, powersports, and RV industries. His hands-on approach, rooted in extensive experience in service departments and executive management, offers marine dealers a fresh, customer-focused perspective on improving processes and performance. Max’s engaging presentations at the Marine Retail Association of America’s annual conference inspire and motivate dealers to elevate their business practices.

Sam Dantzler is one of the owner/operators of Garage Composites, a-20-Club best- practices organization established in 1981 for Powersports and Marine dealers. Garage Composites also offers many training academies for managers, as well in-dealership training and OEM presentations.

The Garage Composites team moderates over thirty 20-Clubs across the two industries and tracks monthly data for over 500 dealerships. In addition to staying in front of industry trends through 20-Clubs and management academies, Sam continues to do exclusive contract work with Barletta Boats, Sea Ray, Marine Retail Association of America, Polaris, KTM/Husqvarna, American International Motorcycle Expo, and others.

Sam grew up water skiing in Florida and continues to embrace his addiction to the Powersports industry, taking his daughter Abigail to school in a sidecar since the age of four. He loves these industries and is considered an industry expert in the realm of “want-based selling” for 25+ years now.