Sales & Marketing Pathway

Dealer Week 2025 | Pathway Host: Bob McCann | Dec 7 - 10 | Tampa, FL.

Level up your dealership’s revenue engine.

Today’s buyers are different, and so is the market. The Sales & Marketing Pathway at Dealer Week 2025 equips you with future-ready strategies to stay ahead of shifting consumer behaviors, tighten your sales process, and drive real growth.

Sales & Marketing Pathway Host: Bob McCann

Every course in this pathway is designed to address the unique challenges of selling boats in today’s market.

Smarter Selling, Better Results

Help your team become confident, skilled negotiators and improve closing rates without the pressure.

Sales Strategy That Matches the Market

Learn how to evolve your lead generation tactics and customer engagement to meet today’s buyers where they are—online and in-person.

Maximize Every Opportunity

Discover how to manage by the numbers with a data-driven approach to your sales process.

Event Marketing That Works

Break free from the sea of sameness. Explore creative and unconventional ways to generate event buzz and bring in leads.

Boost Your Digital CX

Find out how your website and online presence can be your best salesperson when optimized correctly.

Pre-Owned Sales Playbook

Tap into the growing demand for used boats with actionable strategies to expand your inventory and increase margins.

Tactical Training for Your Team

Build a sales training framework that sticks, with insights designed to improve individual performance and team results.

Built for the Closers, Creators, and Converters.

Owners, general managers, sales managers, marketers, and anyone who contributes to generating and converting leads. If you're looking to sell smarter, market more effectively, and prepare your team for tomorrow's buyer, this pathway is for you.