You want the tools and tactics to acquire more customers and outperform today’s boat market.

That means leading your team to mastery of each step of the sales process, despite changing customer needs, technologies and conditions. It requires deeper understanding of potential boat buyers, overcoming more objections, and financing more deals – all while holding healthy margins.

You’ll need to step up your approach to inventory management and keep your team performing at the top of their game in a tough market.

Dealer Week 2024 Sales & F&I Pathway Sessions will arm you with the strategies you need to sell and finance more boats.